Fashion, Local History

Toorallie Is Home To The Finest Merino Wool Fashion

March 29, 2018

The newest addition to the Queens Parade shopping strip, Toorallie is a store full of craftsmanship and quality. The label specialises in high-quality Merino apparel and the store, rich in history and tradition, echoes with whispers of the past.

The Toorallie story is an old one, almost 200 years in fact, and the essence of this history seeps through the space today. It starts with George Garnock, who, after arriving in Australia from Scotland, realised his dream to produce the country’s finest Merino wool. Today, George’s descendants continue his legacy with Toorallie, and today, the Toorallie story writes a new chapter.

“With business continuing to grow, we felt it was time to showcase the brand with a flagship store,” says Executive Director, Steve Smith.

He and brother Simon, both sixth generation descents of George Garnock, have been at the helm of the store’s creation.

“It was important for us to provide a brick and mortar space that reflects who we are and our proud heritage,” Steve explains.

And the store at 121 Queens Parade does just this.

All soft arches, high ceilings, and wooden features entering Toorallie really is something special.

The natural fibres and materials dotted throughout nod to the brand’s core elements of quality and authenticity and the floors, NSW Eucalypt blackbutt wood, allude to the label’s history.

There are pendants from Danish light manufacturer, Louis Poulsen hanging from the ceiling, and linen curtains and shutters make the most of the natural light.

A standout at the centre of the store is the reclaimed timber table, custom built by Yard Furniture in Preston, and the counter behind it, a bespoke piece created by Carlos Upholstery in Thornbury, is a work of art in itself.

It’s these small touches – pieces that are uniquely Toorallie, that give the store a special air.

The clothes themselves are a stand out too. The label has long been known for its quality and effortless style, and the pieces in store today are no exception. There’s lustrous jumpers in greys and pinks, soft knits in navy blue and an array of socks and scarfs on offer. They’re classic pieces, with stylish cuts and timeless styles making them instantly wearable. The garments, paired with the store and its atmosphere, make for a shopping experience like no other.

It’s the culmination of years of work and passion and creating the Toorallie store has been a rewarding journey for everyone involved.

Now that they’re open for business, it’s time to share this history and passion with the public.

“We’re excited,” says Steve. “It’s great to see so many people supporting us and Toorallie.”


121 Queens Parade, Clifton Hill

Monday–Saturday 9.30-5.30


Feature Image Credit: Toorallie Facebook Page 

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